Digital CRM Lead

  • Lokasi Jakarta
  • Fulltime

What you'll do

Bachelor's degree in CRM, marketing, business, data, or relevant fields 5+ years relevant work experience in branding and/or digital marketing campaigns

Experienced leveraging data & analytics to improve in-app retention through CRM tools/software

Experienced in using MoEnagage Prior experience leading CRM / marketing teams

Experience in the healthcare industry a plus

Strong communication skills (verbal, written, and visual)

Fluency in English and Bahasa (both verbal and written)



  • Ensure the achievement of customers acquired through digital and traditional campaigns
  • Drive strategy for omni-channel acquisition in order to engage members and improve retention and growth (This includes channel strategy for email, web push, and in-app push)
  • Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc.
  • Analyze data sets and weekly documentation of all retention activities on our CRM tool (e.g. MoEnagge)
  • Provide A/B testing activities using other campaign channels (e.g., email, push notif, in-app banner)

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